Introduction
TSR Crew started out in telemarketing, hence the "phone" in the TSR Crew logo. Since then, we have evolved beyond the call center, however the logo remains the same. This is because, at the end of the day, our end goal is still the same.... to make the phone ring, to bring in new leads and sales.
Upon completing multiple lead generation campaigns in the home improvement space, we were asked to setup and manage the technical side of combining both online and offline campaigns, this included digital lead generation, phone number tracking and conversion optimization. This is when our transition to INTEGRATED DIGITAL MARKETING started, and the focus shifted from call center only, towards digital marketing setups, support, integration and measurement.